Heather Beck is senior strategist at Firstborn, a design and technology agency based in Manhattan that services clients including S&P Global and American Express. Heather leads strategic discovery for S&P Global and its divisions including S&P Global Ratings, S&P Global Market Intelligence, S&P Dow Jones Indices and S&P Global Platts. Prior to Firstborn, Heather worked client side for Capital One Bank’s marketing and digital product teams. In this role, she developed go-to-market strategies for new digital banking product launches. Follow her on Twitter @Heather__Beck.